Marketing Mix 4 Ps Activities and Project

This resource contains practice problems and a project to reinforce the marketing mix. Inside you'll find business scenarios that make learning real-world applicable. Your high school students will identify the 4 Ps in a computer scenario, research the 4 Ps for a candy company, and apply the 4Ps in a magazine ad project for toothpaste. This resource is perfect for your introduction to the marketing mix lesson and Intro to Marketing or Marketing I curriculum.

This product identifies the 4Ps as product, place, price, and promotion.

The first scenario provides a written description of a fictional technology company. Students will identify the 4 Ps in the text. Suggested answers are included.

Next, students will research a candy company (suggested list included) and identify the 4 Ps for the business. After students have finished, have them share their findings with the class. There is no answer key for this activity because answers will vary based on the companies researched.

Then, students will create a magazine ad using the 4Ps for a toothpaste brand. This project can be completed with a design program such as Canva™ or you can have students use another program or paper to draw their design. The resource includes project instructions, a planning worksheet, and a grading rubric. A planning worksheet is included to help students organize their ideas before starting on the project.

Extend the lesson by having students create a collage to visually reinforce the marketing mix.

Included in this product:

• Teacher Guide (PDF)
• Teacher Version of Marketing Mix Practice Problems (includes the answer key, in Google Slides™)
• Student Version of Marketing Mix Practice Problems (PDF and in Google Slides™)
• Marketing Mix Magazine Advertisement Project Instructions (PDF and in Google Slides™)
• Marketing Mix Magazine Advertisement Planner (PDF and in Google Slides™)
• Marketing Mix Magazine Advertisement Project Grading Rubric (PDF and in Google Sheets™)
• Marketing Mix Extension Activity (PDF and in Google Slides™)

This product is perfect for an Introduction to Business and Marketing or Marketing I course to introduce the concept of the marketing mix.

Note to Teacher:

The print and digital product versions cover the same material but have been provided in two formats to give you the flexibility to fit the needs of your classroom. If you choose to use the digital version, each student will edit their own copy of the worksheets. These materials are not editable. Text boxes/ tables have been added to allow students to complete the activity electronically.

Please note that the PDF documents are NOT optimized for Google Docs™. The files in this product are meant to be PDFs and the formatting will be off if you try to open them as a Google Doc™.

SAVE $$$ by purchasing this product as part of the Marketing Mega-Bundle or Introduction to Business and Marketing Course Supplement (Activities + Projects).

Thanks for checking out this resource. You may also like:

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