Resort Marketing Simulation Semester Project Bundle

Engage your high school marketing students with this digital and editable, travel-themed, resort project bundle. Students will explore economics, the marketing mix, market segmentation, the SWOT analysis, the marketing plan, feature-benefit selling, sales messages with the AIDA approach, the selling process, customer relationship management (CRM), magazine ads, and digital marketing by creating a website.

This is a semester-long business simulation or final project meant to accompany a high school business course such as Marketing I or Hospitality & Tourism. This project is ideal for working in small groups to promote collaboration, teamwork, and creativity. Students come up with their own resort concept and work throughout the semester on the project. The simulation was created as an engaging way for students to apply the concepts learned in class. Grab the FREE Resort Marketing Research and Idea Starter product to try out this bundle.

Note to Teacher: Please note this is NOT meant to be a standalone curriculum, but rather projects to supplement your course. No sample student work is included. When you purchase this product the files will be in Google Drive™ folders. This product contains files in Google Docs™, Google Slides™, and Google Sheets™. Each file is fully editable. Click the individual products for information on each.

The materials in this file take several weeks to complete. At my school class periods are 90 minutes, listed in the Preview are estimated days or portions of a class period needed for each assignment.

Products in this bundle can stand alone or be combined as a semester project. You’ll save OVER 20% by purchasing this bundle or you can pick and choose your favorites as each product is also sold separately. This bundle pairs well with the Marketing Mega-Bundle.

I'm also happy to answer any questions about the project. Just post in the Q and A if you need clarification on project specifics. These projects are also available for individual purchase in my Business Girl store.

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