This presentation aligns with Chapter 21 in the Perfection Learning textbook Projects in Speech Communication, but can easily stand alone. It first presents scenarios in which students analyze why or why not they themselves would be persuaded before examining an audience-based persuasive strategy. It examines persuasive purposes and motivations, both positive and negative, and Maslow's Hierarchy of Needs. The presentation opens up the question of ethics for discussion: is it right to use othe