Looking for a lesson for your Sports Marketing class? This no prep, multi-day lesson on the Business of March Madness (UPDATED FOR 2024) is the perfect answer, relatable and engaging content for students based on something they are interested in. Goes into the ins and outs of how March Madness makes money, advertising and sponsorships, bracketology, One Shining Moment and other information. Works perfect in a sports marketing, marketing, general business, advertising, branding, or sports managem